Last updated: August 19, 2026
This Privacy Policy explains how Betterfli, LLC ("Auction Broadcaster", "we", "us", or "our") collects, uses, shares, and protects personal information when you use our online auction platform, including registering an account, browsing the catalog, and participating in auctions (the "Services"). By using the Services, you agree to the practices described in this Policy.
1. Information We Collect
Information you provide
- Account & registration data: name, email address, phone number, mailing/billing address, and account password.
- Bidding activity: the bids you place, lots you watch, absentee/maximum bids, and auction participation history.
- Communications: messages, requests, and correspondence you send to us.
Payment information
When you make a payment, your card or bank details are collected and processed directly by our third-party payment processor, Stripe. We do not store full payment card numbers on our own servers. We may retain limited transaction information (such as invoice amounts, payment status, and the last four digits of a card) to manage your invoices and settlement. Stripe's handling of your information is governed by its own privacy policy.
Information collected automatically
- Usage & device data: IP address, browser type, device information, pages viewed, and timestamps.
- Cookies & similar technologies: used to keep you signed in, remember preferences, and maintain the security and functionality of the Services (see "Cookies" below).
2. How We Use Your Information
- to create and manage your account and verify your identity and eligibility to bid;
- to operate the auctions, process bids, and determine winning bidders;
- to generate invoices, process payments, and handle settlement and refunds;
- to send transactional messages such as verification, approval, outbid, won/lost, invoice, and reminder notifications;
- to provide customer support and respond to your inquiries;
- to detect, prevent, and address fraud, abuse, and security issues;
- to comply with legal obligations and enforce our Terms of Service.
3. How We Share Information
We do not sell your personal information. We share it only as needed to operate the Services:
- Payment processor: Stripe, to process payments and prevent fraud.
- Auction houses / sellers: where necessary to fulfill a sale you have won (for example, for invoicing, collection, or shipping).
- Service providers: vendors who help us operate the platform (such as email delivery and hosting), under obligations of confidentiality.
- Legal & safety: when required by law, legal process, or to protect the rights, property, or safety of our users, the public, or us.
- Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Policy.
4. Cookies
We use cookies and similar technologies that are necessary for the Services to function — for example, to keep you authenticated and to protect against cross-site request forgery. You can control cookies through your browser settings, but disabling essential cookies may prevent parts of the Services from working (including staying signed in and placing bids).
5. Data Retention
We retain personal information for as long as your account is active and as needed to provide the Services, and thereafter as required to comply with our legal, accounting, tax, and reporting obligations, resolve disputes, and enforce our agreements. Transaction and invoice records may be retained for the period required by applicable law.
6. Your Rights & Choices
Depending on your location, you may have rights to access, correct, update, or delete your personal information, to object to or restrict certain processing, to withdraw consent, and to request a portable copy of your data. You can also manage certain notification preferences from your account. To exercise any of these rights, contact us using the details below; we will respond in accordance with applicable law. We may need to verify your identity before acting on a request.
7. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information, including encryption in transit (HTTPS) and encryption of sensitive stored credentials. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Children's Privacy
The Services are intended for adults and are not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes become effective when posted, and the "Last updated" date above will reflect the most recent revision. Your continued use of the Services after changes are posted constitutes acceptance of the revised Policy.
10. Contact Us
If you have questions or requests regarding this Privacy Policy or your personal information, please contact us using the details below.